I help brands to connect with their customers through visual language and brand identity.
Every encounter that you have with a brand, is the result of a creative decision. I help companies, large and small, communicate more effectively with their target audiences by driving creative decision making in way that produces a distinct voice and aesthetic. My name is Nkrumah Farrar and I am a Creative Director.
Producing creative for brands is about developing visual language that conveys the brand attitude and philosophy in a way that the customer can understand. As a Creative Director and designer, I am always looking for visual ways to communicate the heart of a brand. Doing so is the only way to make a real connection with the end customer. Here are a few pieces from my portfolio that I think are visually interesting and distinct.
Visual — Language
A good idea is just a good idea — until you make a deck.
When you are bringing an idea to life that requires cooperation from a collective, you've got to have an instrument to bring them up to speed quickly. The slide show presentation is the best tool for the job. This is especially true when you're selling and Idea. We live in a design driven culture and presentation is everything. Sales driven organizations should have dedicated resources for producing decks. Above are selected slides from a CRWNMAG Pitchdeck formatted for quick review on a mobile device.
Interpreting Lifestyle for brands that I enjoy
— My personal Point of View
I think like an engineer, take risks like an entrepreneur, and create like a child at play.